About Us

Welcome to FrithRugs

A beautiful rug makes a stylish focal point in any room. That’s why it’s so important to find a rug that compliments your décor. At FrithRugs all our products are crafted to the highest quality standards and finding that unique rug for your home has never been easier. 

Step into FrithRugs in store or online, and you’re a world away from the limited selection of many high-street retailers. In fact, we’re proud to say our stunning choice of rugs will leave you thoroughly spoilt for choice. Many first-time visitors to our stores are wide-eyed with astonishment when they see literally thousands of rugs in every imaginable style, size, shape and colour. 

FrithRugs is the one of UK’s leading importer of rugs and carpets. You simply won’t find a larger selection of rugs anywhere else. Our expert and knowledgeable staff are on hand to guide you through the process of choosing and buying the right rug for your home. Whether you want help and advice on colour, design, size or care of your new rug, whatever you’re looking for, our team will help you find it at FrithRugs.


What’s your style?

It doesn’t matter where you live. Whether your home is a contemporary city apartment, a Victorian terrace, a grand period property or a newly built house on a modern development, we have the perfect rug for you. 

Whatever your taste – classic, understated, modern or funky – we have a rug that will be perfectly at home with your personality and your room. You’ll find rugs from every corner of the globe right here. Afghan, Persian, Chinese, and Pakistani traditional rugs sit alongside modern collections made exclusively for us. 

Choose from plain, neutral, bold, bright and from runners, squares, circles and rectangles in numerous sizes. The choice is yours in store and online at FrithRugs.


You’re one of the family

FrithRugs is a family company and our approach to customer care reflects this. We’ve built our company on family values since we opened our first outlet in 1981. Despite our size and success, we’re still family owned and you, our customer, are always at the heart of everything we do. 

We deliver free to the UK mainland. We’re happy to lay your rug if required. We’ll also give you full information about caring for your rug. Whatever you want, just ask.


Bespoke and original designs

We’ve been on the move. Our family spends a lot of time in the Far East and Asia searching for the most fabulous rugs in the world. The Frith name is so well known around the globe that many rug makers produce designs exclusively for us. That means we can create a bespoke rug for you.

If you’re looking for something truly original – perhaps a rug with your family initials, family crest or company name – we’ll talk to our suppliers and ask them to create you something absolutely unique.


Classic design - always in style

When you want a classic rug, we offer the best range of Persian and Afghan rugs in the UK.

These are all unique designs and with so many one off pieces we can’t possibly feature them all here. If you want a classic rug, start your search online at www.frithrugs.co.uk - better still visit us in store. 

Classic rugs look great in any setting from a period house to a contemporary penthouse apartment. They can also become investment pieces. Take good care of yours and it could become a treasured family heirloom.


Rugs with a conscience

As one of the country’s biggest importers of rugs and carpets, we take our responsibilities seriously. We make sure the products we sell are produced to the highest standards without exploitation.

FrithRugs import rugs directly from the manufacturer. We visit these manufacturers and weaving areas regularly to ensure they conform to strict ethical policies.

Our strict criteria prohibit child or slave labour in the production of any of our rugs and carpets.

As a major company, we want to do more. We set out and follow our own stringent policies because we know we can police and enforce them. We insist that our own labels meet all our exacting standards.

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